Creative Copywriter

Job Title: Copywriter

Job Type : Full-Time | On-Site

Role Overview

We are looking for a creative, self-motivated, and experienced Copywriter with a strong background in copywriting and content creation, preferably within a creative agency environment.

The ideal candidate should be capable of developing compelling brand stories, creating impactful campaigns, and collaborating with cross-functional teams to deliver high-quality creative solutions.

Key Responsibilities

1. Creative Briefs & Requirement Gathering

• Collaborate with clients and internal teams to obtain clear and concise creative briefs aligned with project objectives.
• Participate actively in client discussions to understand business challenges and communication requirements.
• Ask relevant questions to gather complete information before initiating creative work.

2. Concept Development

• Take complete ownership of pitch decks from brief to final presentation.
• Conduct research and develop creative strategies for client requirements.
• Generate innovative concepts and campaign ideas.
• Develop themes, messaging, and creative direction that resonate with target audiences.
• Brainstorm with internal teams to create compelling campaign ideas.

3. Campaign Execution

• Work closely with designers, copywriters, video editors, and account managers to deliver integrated campaigns.
• Ensure projects are delivered on time while maintaining quality standards.
• Proofread and edit content to ensure excellent business language.
• Maintain consistency with brand guidelines and tone of voice.
• Continuously improve the quality and originality of all content.
• Stay updated with global communication trends and industry best practices.
• Take responsibility for the overall quality of copy and creative deliverables.

Additional Responsibilities

• Maintain and update company websites using SEO and content marketing best practices.
• Develop blogs, articles, and case studies highlighting successful projects.
• Create portfolios, credentials, presentations, videos, and showreels.
• Develop and execute thought leadership content strategies.
• Plan and manage content calendars for social media platforms.
• Support digital marketing and promotional initiatives.
• Prepare compelling award submissions and business presentations.

Required Skills

• Strategic Thinking
• Creative Problem Solving
• Analytical Skills
• Excellent Organizational Skills
• Time Management
• Leadership Qualities
• Positive Team Player
• Research & Analysis
• Project Management
• Excellent Written & Verbal Communication
• Proficiency in Microsoft Office
• Basic Knowledge of Digital Marketing

Qualifications

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• 0 to 2 years of experience in Copywriting and Content Creation.
• Prior experience in a Creative Agency or Corporate Environment is preferred.
• Freshers applying should have completed atleast 6 months of internships in the relevant field
• Strong portfolio showcasing copywriting across multiple media and industries.