What You'll Do

own CRED's voice across the ecosystem: product, marketing, campaigns, comms. you'll raise the standard, protect it, and evolve it.
actively shape the organisation's understanding of language: how it drives perception, behaviour, and trust
drive narratives for major launches: across app, films, brand campaigns, activations, and content platforms. the idea starts with you the execution carries your fingerprints
lead cross-functional storytelling: ensuring product, design, marketing, and PR speak with one voice and one level of intelligence
architect communication frameworks for new products, verticals, and experiences. defend quality, articulate rationale, and negotiate for the time and space great work needs
set up a culture of writing that's bold, elegant, intelligent, and unmistakably CRED: across everything from a push notification to a brand film
bring clarity in ambiguity: simplify the complex, challenge the obvious, and articulate intent without losing nuance.

Requirements

are someone who understands tone, semiotics, audience engineering, and the psychology behind how language moves people
a thinker who knows the difference between humor and wit, and between confidence and noise
a leader who can critique, elevate, and build
someone who brings a point of view
someone who can provide decisive feedback
you've led creative or copy teams before, and elevated their quality through structure
you can switch between executive conversations and craft conversations with ease
you read widely, think deeply, and have a point of view on what excellent writing looks like in products, brands, and platforms