Coolwinks
Overview
Coolwinks was an Indian online eyewear retailer that offered a wide variety of eyeglasses, sunglasses, and contact lenses. They focused on providing affordable and fashionable eyewear options to consumers, particularly targeting the younger demographic. The company was known for its trendy designs, competitive pricing, and convenient online shopping experience. Coolwinks operated primarily in India and aimed to make eyewear accessible to a broader audience through its online platform.
About Us
Coolwinks Technologies Pvt. Ltd. sought to revolutionize the eyewear market by offering a convenient and affordable online shopping platform. Sourcing from numerous manufacturers and designers, Coolwinks provided a diverse range of styles and brands. Customer satisfaction, innovation, and affordability were central to the company's values, driving their efforts to make eyewear accessible through competitive pricing and promotions. Coolwinks was acquired by Lenskart in 2018 and subsequently discontinued operations as an independent business. The company's mission was to offer a streamlined, user-friendly experience that bypassed traditional retail markups, allowing customers to access high-quality eyewear at significantly lower prices. This was achieved through strategic partnerships with suppliers and a focus on operational efficiency, enabling Coolwinks to pass savings directly to the consumer. Their commitment to innovation extended beyond pricing, encompassing a virtual try-on feature and personalized style recommendations. While short-lived as a standalone entity after the Lenskart acquisition, Coolwinks' impact on the online eyewear market was significant, demonstrating the potential for digital platforms to democratize access to eyewear and challenge established industry norms. The brand left a lasting impression by prioritizing customer needs and leveraging technology to enhance the shopping experience. They directly addressed the common pain points of eyewear purchasing, such as limited selection and high costs, effectively catering to a new generation of online shoppers. This focus on affordability and accessibility helped to broaden the market and encourage more people to prioritize eye health and style.
Vision
To be the leading online eyewear retailer in India, known for its innovative approach, customer satisfaction, and commitment to vision care.
Mission
To provide trendy, high-quality, and affordable eyewear to everyone, making vision correction and protection accessible and fashionable.
Headquarters
Gurgaon / Gurugram
Specialties & Industries
Open Positions
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