Content Writer

Key Functional Areas of Responsibility:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific.

• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

• Develop and implement link building campaigns.

• Develop, manage and execute communication/content strategies via social communities in coordination with client goals.

• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).

• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.

• Research and administer social media tools in support of clients social media strategy.

• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.

• Communication to team and management on project development, timelines, and results.

• Communicating with publishers for Guest blogging.

Professional Skills Qualifications:

• 5.6+ years experience in Search Engine Optimization (SEO).

• Strong understanding of Search Engine Optimization (SEO) process.

• Experience working with popular keyword tools (LRT, Majestic, AHREF, SEO MO2, Google AdSense etc.).

• Experience working with CMS and building/administering content in multiple CMS environments.

• Knowledge of HTML/CSS and website administration.

• High-level proficiency in MS Excel, PowerPoint, and Word.

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.