Experience
2 - 4 yrs
Job Location
Bengaluru, India
Vacancy
1
Designation
Executive Content Writer
Job Type
Not specified
Job Description
We are looking for a dynamic and detail-oriented Content Writer Executive with 2 4 years of experience to support CloudThat s content strategy and execute high-quality content across formats. This role goes beyond basic writing it requires a strong understanding of business objectives, audience intent, and brand positioning to ensure every piece of content delivers measurable impact.
The ideal candidate will create and manage content across multiple formats, including short-form creatives, ad copies, social media posts, emailers, landing pages, long-form articles, PR drafts, and marketing collaterals. You will play a key role in maintaining CloudThat s brand voice, supporting PR initiatives, and collaborating closely with marketing, design, social media, and leadership teams to deliver engaging and conversion-driven content.
This role is ideal for someone who is execution-focused, business-aware, and eager to grow into a larger content strategy role over time. It offers strong learning exposure across B2B and B2C marketing, thought leadership content, and brand-building initiatives within a fast-paced, growth-oriented environment.
Roles and Responsibilities:
- Execute the end-to-end content lifecycle ideation, creation, publishing, and optimization with a strong focus on quality and timelines.
- Ensure consistency of CloudThat s brand voice across all content formats and channels.
- Draft and manage PR content, including press releases, executive articles, and media communications.
- Develop high-impact content across formats blogs, whitepapers, case studies, landing pages, social media, ad copies, brochures, and video scripts.
- Create campaign-aligned assets that support GTM initiatives and drive engagement, lead generation, and conversions.
- Apply SEO best practices and track content performance to continuously improve impact.
- Collaborate cross-functionally with design, performance, social, and leadership teams to deliver integrated marketing campaigns.
- Identify emerging content trends and opportunities to strengthen positioning and reach.
- Ensure all content is business-aligned, insight-driven, and conversion-focused.
- Demonstrate learning agility and strategic thinking to progressively take on larger content ownership.
Requirements:
(Must-Have):
- 2 4 years of proven experience in content writing across B2B and/or B2C environments.
- Strong ability to write across formats long-form thought leadership, PR articles, landing pages, case studies, ad copies, and social content.
- Excellent command of English with strong storytelling, clarity, and persuasive writing skills.
- Solid understanding of content marketing fundamentals, buyer intent, and funnel-based messaging.
- Working knowledge of SEO best practices, keyword research, and content optimization.
- Ability to translate complex technical concepts (Cloud, AI, Data, DevOps, etc.) into clear, engaging, and business-focused narratives.
- Experience collaborating with cross-functional teams (design, performance, social, leadership).
- Strong attention to detail, research capability, and ability to meet tight deadlines.
Good to Have (Nice-to-Have):
- Experience in B2B tech/IT/cloud domain content.
- Familiarity with CMS platforms (WordPress, HubSpot) and basic HTML.
- Certifications in Digital Marketing, SEO, or Content Marketing.
- Exposure to content analytics and marketing automation tools.
- Experience in writing executive thought leadership or LinkedIn branding content.
- Understanding of demand generation content (webinars, gated assets, campaign-led content).
- Experience in mentoring junior writers or contributing to structured content processes.
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