Content Writer & Editor

Role & responsibilities

• Calendar Management:

Develop and manage a daily content calendar to ensure consistent and timely delivery.

• Content Creation and Management:

Writing and overseeing the entire content lifecycle, including planning, development, production, and optimization of content for websites, blogs, social media, and email campaigns.

• Strategy Development:

Design, implement, and continuously refine a comprehensive content strategy that align with marketing objectives and target audience needs. Create impactful narratives that resonate with diverse audiences and reflect brand values.

• Performance Analysis:

Monitor, analyse, and report on content performance using analytics tools to optimize future campaigns. Collect, monitor and analyse social and website metrics, and make improvements accordingly.

• Branding:

Collaborate with marketing, design, and cross-functional teams to ensure content supports overall business goals.

• Team Management:

Manage and guide content creators to maintain quality and consistency.

Preferred candidate profile

• Minimum of 4 years experience as a Content Manager.
• Candidates with a journalistic background will be strongly preferred.
• Proven ability to craft content that drives engagement and supports strategic goals.
• Familiarity with content performance metrics and analytics tools.
• Excellent written and verbal communication skills.

Preferred Education

Bachelor’s degree in one of the following fields:

• Journalism
• Mass Communication
• English Literature
• Marketing
• Media Studies
• Public Relations