Content Strategist

Job Summary

HOPR is seeking a Content Strategist to shape how India discovers, trusts, and adopts everyday carpooling. This role requires a strong storyteller with curiosity about consumer behavior, and a passion for experimenting and building from scratch. Candidates should have 3-5 years of experience in content strategy, copywriting, branding, digital marketing, creative strategy, advertising, or consumer startups.

About the Company

Every morning, millions of cars hit the road with 3–4 empty seats.

At HOPR, we believe those empty seats can become one of India's largest transportation networks—and we're building the team to make that happen.

We've already crossed 10,000+ rides every day, proving that everyday carpooling works. Now comes the bigger challenge: making it a mainstream commuting habit.

About the Role

We're looking for a Content Strategist who wants to do more than create content.

You'll shape how India discovers, trusts, and adopts everyday carpooling through campaigns across Meta, creators, WhatsApp, apartment communities, office activations, and new growth experiments.

Requirements

• 3–5 years of experience in content strategy, copywriting, branding, digital marketing, creative strategy, advertising, or consumer startups.
• A strong storyteller with curiosity about consumer behaviour.
• Someone who loves experimenting, learning fast, and building from scratch.

Benefits

• Build a new mobility category inside Rapido.
• Work directly with founders.
• Own meaningful projects from Day 1.
• Run experiments, make decisions, and see your impact at scale.
• Competitive compensation with performance incentives and ESOPs (where applicable).

If you're excited by the idea of solving real-world problems through creativity and strategy, we'd love to hear from you.