Experience
5 - 10 yrs
Job Location
Kolkata, India
Vacancy
1
Designation
Content and Marketing Manager
Job Type
Not specified
Job Description
Hiring: Founding Marketer About the Role
We are seeking a T-shaped Founding Marketer to lead our transformation from a traditional tech services firm into an AI-native consultancy . This is not a cushy marketing role with big budgets and pre-set playbooks. Instead, we re looking for a scrappy, self-driven builder with an owner s mindset who can design, execute, and iterate our go-to-market (GTM) strategy from scratch.
Your mission: solve our category design problem shifting perception from Tech Staffing to a differentiated high-value positioning like AI Acceleration Partner . You will own the funnel end-to-end, test bold ideas, and be the strategic voice identifying which bets drive traction.
What You ll Do - Run Marketing Like a Portfolio: Treat each service offering as a bet. Define success metrics, test aggressively, and recommend where to double down or cut losses.
- Demand Generation via Rapid Experiments: Think like a scientist hypothesize, test, measure, repeat. Run scrappy campaigns across channels to find scalable growth levers.
- Build a Thought Leadership Engine: Extract insights from our technical experts and turn them into case studies, whitepapers, and webinar content that establishes credibility.
- Multi-Channel Execution: Hands-on ownership of LinkedIn (organic + paid), targeted email, niche communities, and events to reach the right audience.
- Drive Brand Transformation: Redefine our brand positioning with messaging pillars, differentiation, and campaigns that move us into the AI consultancy category.
- Be the Face of the Brand: Represent the company at industry events, webinars, and conferences to amplify our new positioning.
- Growth Hacker at Heart: You thrive in ambiguity, experiment relentlessly, and know most tests fail but the wins compound fast.
- Fast Learner with Intellectual Curiosity: You can quickly grasp complex B2B/AI services and translate them into clear, persuasive narratives.
- Owner s Mentality: A one-person marketing engine who takes projects from concept to launch without waiting for instructions.
- 5 10 years of B2B marketing experience , ideally in technology services, digital engineering, or AI/consulting .
- Startup or new-business launch experience (building from zero is your comfort zone).
- Proven success in executing GTM strategies for US/UK or global markets .
- Deep expertise in B2B content marketing & demand generation .
- Skilled at simplifying complex technical concepts into compelling marketing messages.
- Hands-on experience with HubSpot, Marketo, Apollo, Salesforce, 6sense (or similar) .
- Flexibility to align work hours with international geographies
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