Content Curator (Contractual Role)

Copywriter (Contractual)

Overview

A copywriter with 1-3 years of experience responsible for crafting engaging, brand-aligned

copy across social content, campaigns, and key creative assets.

1. Brand Communication

Develop and maintain a consistent brand voice across all customer touchpoints, ensuring

every piece of communication reflects the company's positioning and values.

2. Campaign Conceptualisation

Create compelling campaign ideas, messaging frameworks, and communication strategies for

project launches, brand campaigns, and seasonal initiatives.

3. Marketing Collateral

Write and adapt copy for brochures, project presentations, landing pages, advertisements,

hoardings, print creatives, digital banners, emailers, and other marketing assets.

4. Digital Content

Develop high-impact copy for social media, performance marketing campaigns, websites,

blogs, video scripts, and digital-first content that drives engagement and lead generation.

5. Project Storytelling

Translate project features, amenities, architecture, location advantages, and master planning

into meaningful narratives that connect with different buyer personas.

6. Performance-Oriented Copy

Write conversion-focused copy for Meta, Google, LinkedIn, YouTube, and CRM campaigns,

continuously refining messaging based on campaign objectives and audience behaviour.

7. Content Strategy

Collaborate with the marketing team to develop monthly content calendars, editorial themes,

and platform-specific content that supports brand visibility and business goals.

8. Cross-Functional Collaboration

Work closely with design, performance marketing, sales, CRM, architects, and project teams

to ensure communication is accurate, impactful, and aligned across all channels.

9. Research & Market Intelligence

Study market trends, consumer behaviour, competitor communication, and emerging industry

narratives to develop relevant, differentiated, and insight-led content.

10. Editorial Excellence

Ensure all communication is grammatically accurate, factually correct, brand-consistent, and

delivered with a high standard of editorial quality.

11. Creative Innovation

Contribute fresh ideas, campaign concepts, storytelling formats, and content innovations that

strengthen brand recall and improve audience engagement.

12. Content Governance

Maintain consistency in messaging across projects while ensuring timely delivery of content

and adherence to regulatory guidelines, legal requirements, and brand standards.