Casper
Overview
Casper is a sleep company that designs and sells mattresses, pillows, bedding, and other sleep-related products directly to consumers online and in retail locations. They aim to improve sleep quality and accessibility through innovative product design and a customer-centric approach.
About Us
Founded in 2014, Casper aimed to revolutionize the mattress industry by addressing consumer frustrations with confusing choices and inflated prices. The founders prioritized a simpler, more transparent shopping experience, leading to the development of their signature mattress designed for universal comfort. This mattress was offered online with a risk-free trial, a key differentiator at the time. Since its inception, Casper has broadened its offerings to encompass a comprehensive suite of sleep essentials. The company has cultivated a robust brand presence through strategic online marketing initiatives and well-chosen partnerships, solidifying its position in the competitive sleep market. Casper's initial focus on simplifying the mattress buying process and offering a universally comfortable product, coupled with its effective marketing strategies, have been instrumental in its growth and success. The risk-free trial continues to be a cornerstone of their customer acquisition strategy, allowing consumers to experience the product firsthand before committing to a purchase. This customer-centric approach, combined with continuous product innovation and strategic brand building, has enabled Casper to become a recognized and trusted name in the sleep industry. Their expansion beyond mattresses into a full range of sleep products further demonstrates their commitment to providing comprehensive sleep solutions for their customers.
Vision
To become the world's leading sleep brand, recognized for innovation, quality, and customer satisfaction.
Mission
To awaken the potential of a well-rested world.
Headquarters
Hyderabad / Secunderabad
Specialties & Industries
Open Positions
No open positions at the moment
Check back later for new opportunities