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Develop, execute, and manage multi-channel B2B marketing campaigns with a focus on lead generation and engagement.
Create compelling content and copy for email campaigns, landing pages, and marketing collaterals aligned with brand voice and goals.
Analyze campaign performance metrics to determine when to start, optimize, or stop campaigns for maximum ROI.
Ensure accurate audience segmentation, targeting, and database management for campaign effectiveness.
Collaborate closely with internal teams to align campaign goals, creatives, and deliverables.
Utilize marketing automation and email tools (preferably Adestra, Instiller, SendGrid) to design and deliver effective campaigns.
Interpret data insights, generate reports, and recommend data-driven improvements.
Demonstrate excellent communication skills and a deep understanding of UK and US accents for smooth coordination with global clients.
Bring creativity and strategic thinking to campaign planning, ensuring every project is both innovative and results-oriented.
Take ownership of assigned tasks, display accountability, and ensure timely completion with minimal supervision.
Requirements

Excellent communication and written English skills. - Proven experience in copywriting and creative ideation.

Strong analytical mindset with the ability to make rational, data-backed decisions.

Proactive and self-driven capable of managing projects independently.

Experience in B2B lead generation and email marketing campaigns.

Hands-on experience with tools like Adestra, Instiller, SendGrid, and similar platforms.

Sound understanding of marketing principles, campaign strategy, and digital outreach processes.

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Campaign Manager

Job Description

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