Job Description
**Company:** TranceForm (Srushti Baths)
**Position:** Business Development Manager Project Sales
**Department:** Project Sales
**Location:** Hyderabad
**Reporting To:** Head of Project Sales
**Experience:** 5-8 Years
**Qualification:** Graduate; MBA preferred
**Industry:** Premium Building Materials / Sanitaryware / Tiles / Wellness Solutions
### About the Role
TranceForm (Srushti Baths) is looking for an experienced and result-oriented **Business Development Manager Project Sales** to drive project business through strong relationships with **architects, builders, construction companies and project stakeholders**.
The role will focus on identifying new projects, developing architect and builder relationships, managing the project sales pipeline, driving quotations and follow-ups, improving conversion rates, and ensuring strong post-sales coordination.
This is a **field-intensive, relationship-driven and execution-focused** role.
### Key Responsibilities
**Architect & Designer Engagement**
* Identify and onboard new architects.
* Develop and maintain strong relationships with architects and design professionals.
* Conduct regular architect visits and meetings.
* Reactivate dormant architect accounts.
* Coordinate architect-led showroom visits and product presentations.
* Understand project requirements, timelines and design intent.
* Capture BOQ and product specification requirements.
* Ensure timely quotation submission and systematic follow-up until closure.
**Builder & Project Sales**
* Identify upcoming projects from builders and construction companies.
* Build relationships with key decision-makers including **Directors, Procurement Heads, Project Heads and Site Engineers**.
* Identify opportunities for sanitaryware, tiles and wellness solutions.
* Conduct regular meetings with builder procurement and project teams.
* Position the company as a reliable, quality-focused project partner.
* Support commercial negotiations and bulk pricing approvals.
* Monitor delivery schedules and ensure site-level customer satisfaction.
**Project Pipeline & CRM Management**
* Maintain accurate project and customer information in CRM.
* Track projects through different stages:
* Prospect
* Quotation
* Negotiation
* Order
* Dispatch
* Completion
* Monitor project ageing and identify delayed/stuck opportunities.
* Maintain accurate weekly project pipeline reports.
**Revenue & Business Growth**
* Achieve monthly project sales targets.
* Improve project conversion rates from walkthrough to billing.
* Increase average project order value.
* Generate repeat business from architects and builders.
* Identify new project opportunities and expand the customer base.
**Cross-Functional Coordination**
* Coordinate with Retail Sales, Purchase, Warehouse, Logistics, Accounts and Installation teams.
* Ensure smooth order processing and dispatch.
* Resolve project/site-related issues quickly.
* Maintain a high level of customer satisfaction and protect brand credibility.
**After-Sales & Relationship Management**
* Follow up with customers after installation.
* Collect feedback from architects and builders.
* Identify upselling and cross-selling opportunities.
* Build long-term relationships and secure repeat projects.
* Support customer testimonial and reference-building initiatives.
### Required Skills
* Strong **Project Sales** experience
* Excellent **Architect & Builder relationship management**
* Strong business development and lead generation skills
* Excellent follow-up and sales closure skills
* Strong negotiation and commercial skills
* Good understanding of **BOQ and project specifications**
* Customer relationship management
* Strong networking and communication skills
* Good knowledge of MS Excel
* CRM usage and pipeline management
* Ability to understand margins, discounts and basic commercial calculations
* Strong coordination and problem-solving skills
### Candidate Requirements
* **5–8 years of experience in Project Sales**
* **Experience working with architects and builders is mandatory**
* Experience in **premium building materials** is preferred.
* Candidates from **sanitaryware, tiles, bath & wellness, building materials or related industries** will be preferred.
* Graduate qualification is mandatory.
* **MBA is preferred.**
* Strong field-sales orientation with willingness to travel for client/project meetings.
### Key Performance Areas
* Monthly revenue target achievement
* Number of active architect relationships
* Builder/project inflow
* Project conversion rate
* Quotation turnaround time
* Sales pipeline accuracy
* Repeat business from architects and builders
* Average project billing value
### Ideal Candidate
The ideal candidate should be a **strong Project Sales / Business Development professional** with an established network among **architects, builders, contractors and project decision-makers**, along with proven experience in generating project leads, managing the sales pipeline, negotiating and closing high-value projects.