Business Analyst Lead

Profile - Lead Business Analyst

Department - Presales & Product Management

About Us

Credence Analytics is an international software solution provider and has a reputable customer base across Asia, Middle East & African markets. In its home market i.e. India, its clients comprise of leading Banks & Institutions like Reliance Nippon Asset Management (One of the Largest Asset Management Companies of Indian subcontinent), State Bank of India (Largest Bank in India), ICICI Bank (Largest Non-Government owned bank in India) and SBI Life Insurance (Second largest life insurance company in India).

Role Summary

The Presales & Lead Business Analyst will act as a key link between clients, sales, and technology teams. The role involves understanding client needs during presales engagements, translating them into functional and technical specifications, driving solution design, and supporting product development and go-to-market activities.

Role & Responsibilities

- Presales & Client Engagement

• Understand and analyze client/market requirements during presales discussions and demos.

• Translate client/market needs into functional and technical specifications.

• Conduct product demonstrations and track the number and outcomes of demos.

• Support sales teams with solution walkthroughs, clarifications, and presentations.

- Product & Solution Management

• Prepare Solution Design Documents (SDD) and drive end-to-end solutioning.

• Coordinate with development and testing teams to ensure accurate implementation.

• Ensure delivered solutions meet client expectations and business requirements.

• Maintain, prioritize, and groom the product feature backlog and releases.

• Create prototypes, wireframes and process flows for new features and process enhancements.

• Contribute to and align deliverables with the product roadmap.

- Documentation & Marketing Support

• Develop and maintain product documentation, workflows, and functional specifications.

• Prepare and support marketing collaterals, product presentations, and feature highlights.

Work Experience

• 3 to 6 years of experience in Business Analysis, Product Management, or Presales roles.

Educational Qualifications

• MBA (Finance / Systems)

• Engineering (Any discipline)

• BBA with Business Analyst (BA) Certification

Skills Required

- Core Skills

• Strong expertise in documentation (AI, SDD, workflows, functional specifications).

• Proven experience in solutioning and functional design.

• Solid understanding of business processes.

• Working knowledge of Python, SQL and reporting for analysis and validation.

- AI & Digital Skills

• Understanding of AI/ML concepts such as automation, predictive analytics, recommendation systems, and NLP (conceptual level).

• Ability to identify and articulate AI use cases to solve business problems.

• Experience working with AI-powered tools (e.g., analytics platforms, chatbots, intelligent dashboards, prototype).

• Familiarity with data-driven decision-making and basic data interpretation.

- Soft Skills

• Strong communication and presentation skills

• Client-facing mindset with attention to detail

• Ability to collaborate effectively with cross-functional teams

Location - Malad, Mumbai