Brand Strategist

We are seeking an experienced and dynamic Growth Manager or Brand Strategist to join our team.
This role will focus on enhancing our brand s visibility and driving growth both online and offline. The
ideal candidate will have a strong background in branding, user retention, and growth strategies,
along with hands-on experience in campaign planning and execution. Proficiency in data analytics
tools like Google Ads and Google Analytics is essential for this role.

Key Responsibilities:

• 
  Branding and Visibility:
• Develop and execute comprehensive branding strategies to enhance visibility across
  various channels.
• Create and implement online and offline marketing campaigns to boost brand
  awareness.
• Manage brand positioning and ensure consistent messaging across all platforms.

User Retention and Growth

• Design and implement strategies to improve user retention and drive sustained
  growth.
• Analyze user behavior and feedback to refine growth strategies and enhance user
  engagement.

Campaign Planning and Execution:

• Plan, launch, and manage marketing campaigns across digital and traditional media.
• Collaborate with creative teams to develop compelling content and promotional
  materials.
• Monitor campaign performance, optimize based on results, and report on ROI.

Data Analytics and Insights:

• Utilize Google Ads and Google Analytics to track, measure, and analyze campaign
  performance and user behavior.
• Leverage data to make informed decisions, optimize marketing efforts, and identify
  growth opportunities.
• Generate and present regular reports on key metrics, including user acquisition,
  retention, and campaign effectiveness.

Cross-Functional Collaboration:

• Work closely with sales, product, and other departments to align marketing
  strategies with business goals.
• Coordinate with external agencies and partners as needed.

Qualifications:

• Bachelor s degree in Marketing, Business, Communications, or a related field. Advanced
  degrees or certifications are a plus.
• Proven experience (3+ years) in growth management, brand strategy, or a related role.
• Strong background in user retention strategies and growth hacking techniques.
• Hands-on experience with Google Ads, Google Analytics, and other marketing and analytics
  tools.
• Demonstrated ability to analyze data, track performance metrics, and optimize campaigns.
• Excellent project management skills with the ability to handle multiple projects
  simultaneously.
• Strong communication and interpersonal skills, with a collaborative approach to problem-
  solving.
• Creative thinker with a data-driven mindset and a passion for staying up-to-date with
  industry trends.