Brand Marketing Manager

About Us:

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We have been recognized among Top 30 for FUTURE READY workplaces by Fortune India in 2024.

In 2024, we launched our own brand of Lifestyle consumer products Dylect ( https://www.dylect.in/ ). Currently, Dylect has an extensive range of products in the Auto and Solar categories with Kitchen Appliances category being the next big launch. Within a short span, Dylect has been able to capture significant market share due to our strong product, brand and operations ecosystems.

Job Summary:

We are looking for a highly motivated Brand Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for leading the development and execution of strategic marketing initiatives to enhance brand awareness and drive customer engagement. This role involves overseeing campaigns, analysing market trends, and collaborating with cross-functional teams to ensure brand consistency.

Key Responsibilities:

Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media

Be responsible for the design and delivery of customer communication across all touch points.

Assist in developing an annual brand calendar, manage budgets and track expenditures

Ensure adherence of brand guidelines across all touchpoints

Ensure our e-commerce store is regularly updated with new products and promotions

Strategize still shoots with photographers, product unboxing videos, product descriptor videos with the agency. Managing end to end operations to deliver the final and finished creative / images, videos.

Knowledge of uploading A+ content, listings on E-commerce portals

Developing social media content and managing still / video shoots in house

Requirements:

4+ years of work experience

MBA in Marketing from Tier 1/2 campus

Excellent communication and presentation skills

What s in it for you

Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers

Work in an ideal place for ground-breaking improvements in Technology Brand

Continuous mentorship from leaders peers

Progressive Employee First policies

A young, cool, vibrant high-performance culture

Competitive pay as per Market benchmarks