Brand Manager

Job Summary

We are seeking a highly driven and creative Brand Manager to lead end-to-end integrated marketing campaigns for Max Healthcare. This role requires 6–8 years of experience in brand or integrated marketing, with expertise across ATL, BTL, digital, social media, content, and on-ground activations. The ideal candidate will possess strong marketing fundamentals, excellent execution capabilities, creative thinking, and robust stakeholder management skills. A background in healthcare marketing is preferred, along with knowledge of digital marketing, social media, campaign analytics, and familiarity with AI-powered marketing tools. An MBA/PGDM in Marketing or a related field is preferred.

About the Role

We are looking for a highly driven and creative Brand Manager to lead the planning and execution of integrated marketing campaigns for Max Healthcare. The role will own end-to-end campaign delivery across ATL, BTL, digital, social media, content, and on-ground activations while collaborating closely with hospitals, clinicians, agencies, and cross-functional teams. The ideal candidate should combine strong marketing fundamentals with excellent execution capabilities, creative thinking, stakeholder management, and a business-oriented mindset to strengthen the Max Healthcare brand and support patient acquisition.

Key Responsibilities

Brand Campaign Management

• Own end-to-end execution of integrated ATL, BTL, digital and hyperlocal marketing campaigns.
• Develop campaign briefs, communication strategies and creative direction aligned with business objectives.
• Ensure timely rollout of campaigns across hospitals and business units.

Unit Marketing & Business Support

• Work closely with hospital units to understand business priorities and recommend marketing interventions.
• Execute specialty promotion campaigns, doctor branding initiatives and patient awareness programs.
• Support walk-in and revenue-focused campaigns through localized marketing initiatives.

Content & Creative Development

• Drive development of compelling marketing collateral, videos, digital creatives, brochures, print ads and outdoor communication.
• Coordinate doctor shoots, patient stories, testimonial videos and awareness campaigns.
• Ensure consistency across all communication as per brand guidelines.

Agency & Vendor Management

• Manage creative agencies, production houses, media partners and vendors.
• Review creative concepts, monitor timelines and ensure high-quality execution.
• Optimize budgets while maintaining campaign effectiveness.

Events & Activations

• Plan and execute hospital launches, health camps, conferences, CME events and community engagement activities.
• Coordinate end-to-end branding requirements for events.

Campaign Analytics

• Monitor campaign performance using key marketing metrics.
• Prepare post-campaign analysis and recommend optimization opportunities.
• Track ROI and campaign effectiveness against business objectives.

Stakeholder Management

• Collaborate with clinicians, hospital leadership, sales teams, digital teams and corporate functions.
• Ensure smooth coordination between internal stakeholders and external agencies.

Innovation & Best Practices

• Stay updated with healthcare marketing trends, AI-enabled marketing tools and emerging communication formats.
• Introduce innovative ideas to improve campaign effectiveness and operational efficiency.

Qualifications

• MBA/PGDM in Marketing, Brand Management or Communications preferred.
• 6–8 years of experience in brand marketing, integrated marketing or advertising.
• Experience managing ATL, BTL, digital and integrated campaigns.
• Healthcare experience preferred; FMCG, retail, consumer or agency experience also relevant.
• Experience working with creative agencies and production partners.
• Knowledge of digital marketing, social media and campaign analytics.
• Familiarity with AI-powered marketing tools will be an added advantage.