Branch Sales Manager

Role & responsibilities

Job Purpose

• To facilitate acquisition of new current account customers in the branch

• Ensure Activation and value build-up in newly acquired current account customer portfolio / value

enhancement from portfolio of customers assigned.

• Higher customer wallet share of float and focus on cross-sell of business need products & personal banking

and investment products to portfolio customers.

Job Responsibilities Actionable

Acquisition and Value Build Up

• Achievement of new acquisition value and number

plan for retail current accounts for the branch.

(responsibility on new acquisition plans/product

mix etc. will be basis the acquisition model )

• Ensure overall value enhancement from the

portfolio of customers handled.

Portfolio Management • Responsible for monitoring the portfolio health of

portfolio retail current accounts in the branch, with

respect to on-boarding, activation, value build-up

& AQB maintenance

• Understanding the customer business and prepare

customer profile

• Maintain continuous customer engagement

through customer visits / contacts and proactive

resolution of customer issues / queries.

• Proactively monitoring balances and controlling

attrition.

Product and Market Penetration • Focusing on Profile-based selling’ approach, for

cross - sell of value added products/services

• acquisition of new to bank liability customer–

through referral of portfolio customers.- Market

Penetration

• Support catchment profiling for the branch for CA

potential with the help of branch / sales team

• Regular conduct activities in catchment area for

lead generation for current accounts , have joint

activities with other Asset departments for lead

generation.

• Monitoring of sourcing of current account by Sales

Team or Sales officer linked to the branch

• Increase SB , FD , RD , digital etc penetration to

current accounts

Customer Engagement • Action on central triggers / initiatives on value

build up, cross sell and portfolio monitoring as per

Branch Sales Process

Product Customisation • Work in close consultation with the central product

team to modify the product features / parameters

Classifi

cation -

Interna

l

Classifi

cation -

Interna

l

to ensure right product fitment for portfolio

customers

• Provide regular inputs to the product team on

competition benchmarking, opportunities and

segmentation, product features and quality of

portfolio acquired.

• Customise current accounts to suit the

requirement of the client and offer proper

payment / collection solutions

Operations • Ensure forms are filled properly and processes

within TAT

Preferred candidate profile

Perks and benefits