Branch Sales Manager

Role & responsibilities

Job Purpose
• To facilitate acquisition of new current account customers in the branch
• Ensure Activation and value build-up in newly acquired current account customer portfolio / value
enhancement from portfolio of customers assigned.
• Higher customer wallet share of float and focus on cross-sell of business need products & personal banking
and investment products to portfolio customers.

Job Responsibilities(JR) Actionable
Acquisition and Value Build Up

• Achievement of new acquisition value and number
plan for retail current accounts for the branch.
(responsibility on new acquisition plans/product
mix etc. will be basis the acquisition model )
• Ensure overall value enhancement from the
portfolio of customers handled.

Portfolio Management • Responsible for monitoring the portfolio health of
portfolio retail current accounts in the branch, with
respect to on-boarding, activation, value build-up
& AQB maintenance
• Understanding the customer business and prepare
customer profile
• Maintain continuous customer engagement
through customer visits / contacts and proactive
resolution of customer issues / queries.
• Proactively monitoring balances and controlling
attrition.

Product and Market Penetration • Focusing on Profile-based selling’ approach, for
cross - sell of value added products/services
• acquisition of new to bank liability customer–
through referral of portfolio customers.- Market
Penetration
• Support catchment profiling for the branch for CA
potential with the help of branch / sales team
• Regular conduct activities in catchment area for
lead generation for current accounts , have joint
activities with other Asset departments for lead
generation.
• Monitoring of sourcing of current account by Sales
Team or Sales officer linked to the branch
• Increase SB , FD , RD , digital etc penetration to
current accounts

Customer Engagement • Action on central triggers / initiatives on value
build up, cross sell and portfolio monitoring as per
Branch Sales Process

Product Customisation • Work in close consultation with the central product
team to modify the product features / parameters

Classifi
cation -
Interna
l

Classifi
cation -
Interna
l
to ensure right product fitment for portfolio
customers (Product Customization).
• Provide regular inputs to the product team on
competition benchmarking, opportunities and
segmentation, product features and quality of
portfolio acquired.
• Customise current accounts to suit the
requirement of the client and offer proper
payment / collection solutions

Operations • Ensure forms are filled properly and processes

within TAT

Preferred candidate profile

Perks and benefits