BoAt Lifestyle
Overview
BoAt Lifestyle is an Indian consumer electronics brand established in 2016 that markets audio products, including headphones, earphones, speakers, travel chargers and premium cables. It is one of the leading brands in the Indian market for wireless earphones and headphones.
About Us
Imagine Marketing Services Private Limited, established in November 2013, launched the boAt brand in 2016, focusing on delivering fashionable and affordable audio products. BoAt rapidly gained popularity with young Indian consumers, establishing itself as a key player in the audio and wearable tech market. The company prioritizes design and innovation, collaborating with celebrities and influencers to promote its diverse product range, which now includes smartwatches and other wearable devices. This strategic approach has solidified boAt's position as a leading lifestyle brand appealing to a wide demographic seeking stylish and accessible technology. The company continues to explore new product categories and expand its market reach while maintaining its core values of quality, affordability, and design-centric innovation, ensuring its continued success and relevance in the competitive consumer electronics landscape. BoAt's commitment to understanding and catering to the evolving needs of its target audience remains central to its growth strategy.
Vision
While a precise vision statement is not explicitly available, boAt's growth and market positioning suggest a vision to become the leading lifestyle-focused consumer electronics brand in India and potentially expand into other markets.
Mission
While a precise mission statement is not explicitly available, boAt's actions suggest a mission focused on providing stylish, affordable, and high-quality audio and wearable technology to the Indian youth market.
Headquarters
Mumbai
Specialties & Industries
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