Blippar
Overview
Blippar was an augmented reality (AR) technology company that provided a platform for creating and publishing AR experiences. It enabled users to scan real-world objects and trigger digital content, such as animations, videos, and interactive games. Blippar's technology was used by brands and businesses for marketing campaigns, educational purposes, and product visualization.
About Us
Founded in 2011, Blippar sought to connect the physical and digital realms using augmented reality (AR). The company created proprietary visual recognition technology and provided tools for AR content creation and deployment. Despite initial success and numerous partnerships, Blippar encountered financial challenges, leading to administration in 2018. Subsequently, portions of the company were acquired, and the Blippar brand and its underlying technology have been repurposed for new applications. The vision was to enhance real-world experiences with interactive digital overlays, enabling users to scan objects and unlock associated content. This included marketing campaigns, educational materials, and interactive games. Blippar's technology was utilized across various sectors, including retail, advertising, and education, demonstrating the broad applicability of its AR solutions. The company's early innovation in visual recognition contributed significantly to the development of the augmented reality landscape. While the original business model faced obstacles, the core technology and brand recognition continue to hold value within the evolving AR industry. Blippar's journey highlights both the potential and the challenges inherent in pioneering new technologies and business models within the rapidly changing tech sector.
Vision
To be the leading augmented reality platform connecting the physical and digital worlds.
Headquarters
Bangalore / Bengaluru
Specialties & Industries
Open Positions
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