B2B Marketing Specialist

• We are looking for an ambitious B2B marketing specialist in Jaipur, responsible for developing and managing all aspects of our marketing strategy.
• As a B2B marketing specialist, you will help us to develop and manage B2B marketing programs, strategies, execution, and results. You will take care of marketing efforts for brand positioning and awareness.
• You will collaborate closely with the Marketing department and work towards content creation, brand building, executing the company s B2B marketing strategy and programs, internal/external branding, lead generation, advertising/sponsorships, events such as webinars, podcasts, digital marketing to help the company in meeting its growth objectives.
• A B2B Marketing Specialist will be responsible to collaborate closely with the marketing department. In this role, collaboration with an array of cross-functional team members and external vendors is essential to grow the organization.

Compensation

• The compensation will depend upon the experience and caliber you possess.

Industry

• Information Technology

Department

• Marketing

• bachelors degree in Marketing or a relevant field
• 2+ years of hands-on marketing experience in a B2B role will be preferred
• Understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

• Work towards content creation, brand building, internal/external branding, lead generation, and many more in order to help the company in meeting its growth objectives.
• Focusing on acquiring and retaining new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO.
• Build strategies for targeting specific markets and consumer demographics.
• Contribute towards the development of a sustainable lead generation system.
• Identify and target relevant businesses to drive B2B sales and partnerships.
• Build an extended team and implement an account plan to deliver maximum revenue potential.
• Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials coordinating and socializing with content, creativity, sales, and the broader organization.
• Develop and execute B2B marketing plans for international (targetted) markets that may include PPC, email campaigns, webinars, and website updates.
• Evaluate market research outcomes for improved advertising strategy.
• Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa s listing on various Business listings portals.
• Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads.
• Helping to drive leads and online traffic with web-based activities and programs.
• Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
• Assessing the results of marketing campaigns regularly.
• Engage in open and collaborative communication with our Sales and specialist teams.
• Have a thorough understanding of a company s services and products and how they can solve the unique problems of each lead.

• 5 Days working
• Flexible working hours
• Leadership opportunities, irrespective of number of years you have worked & your educational backgrounds
• Exposure, training & mentorship of in-demand skill set
• Transparent and open culture
• Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
• Encashment of leaves
• Opportunity to work with industry experts
• No Dress code
• Paid Leaves
• Maternity / Paternity Leaves
• Medical Insurance
• Personal Accidental Insurance