B2B Marketing Specialist

• Social Strategy: Own the organic social media roadmap, including content pillars, platform-specific strategies (LinkedIn focus), and a consistent publishing calendar.
• Public Relations: Assist in crafting the PR approach to position Ample for enterprise brand as a thought leader in the B2B tech space. "Always-On" Branding: Manage "Always-On" brand awareness campaigns to maintain top-of-mind recall within our target enterprise accounts.

• B2B Performance Marketing: Monitor paid digital campaigns performance as per alignment with business objective and drive high intent B2B leads.
• Account-Based Marketing (ABM):
  • Partner with Sales to identify "Tier 1" target accounts and execute 1:1 or 1:few marketing approach.
  • Utilize IP-based targeting and LinkedIn Account Targeting to deliver bespoke messaging to key decision-makers within specific organizations.
  • Monitor account-level engagement scores to optimise approach and alert sales.

• Platform Expertise: Act as the power user for the CRM (e.g., Zoho, Salesforce), managing data hygiene and segmenting audiences for targeted outreach.
• Insight Generation: Analyze campaign performance data to identify trends, bottlenecks, and opportunities for optimization.
• Reporting: Translate complex data sets into actionable insights for the wider marketing and sales teams.

• Full-Funnel Thinking: Design and execute integrated B2B campaigns that bridge the gap between initial awareness and final conversion.
• Journey Mapping: Craft and refine the customer journey, ensuring a seamless and high-value experience at every digital touchpoint

• B2B Specialist: Minimum 5 years of experience specifically within the B2B marketing space.
• Tech Savvy: Proven working knowledge of CRM platforms and marketing automation tools.
• Media Proficiency: Proven track required in Integrated Media Planning; experienced in managing agency partners and multi-channel media budgets
• (Paid Social, Programmatic, and Search).
• AI-Forward: You are actively updated on AI trends in marketing and know how to leverage AI platforms to enhance productivity and campaign personalization.
• Education: Bachelors degree in Marketing, Business, or a related field (Masters degree or relevant certifications are a plus)

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