B2B content strategist

Role Overview

The B2B Content Strategist will own the strategy, creation, and execution of our content ecosystem across LinkedIn, website, newsletters, research reports, videos, and sales enablement materials.

This role requires someone who understands that B2B buyers.

This role should help position our company as a thought leader in:

• Background verification
• Hiring risk management
• Workforce trust
• Employee fraud prevention
• HR compliance
• Future of work
• Title Insurance and Related Services

Key Responsibilities

Content Strategy & Brand Building

• Develop and execute a 90-day and annual B2B content strategy aligned with business goals.
• Build a strong brand voice and storytelling framework.
• Create content themes that establish the company as an authority in workforce trust and hiring intelligence.
• Identify industry trends, customer pain points, and emerging risks to create relevant content.

Thought Leadership

• Develop executive thought leadership content for founders and senior leadership.
• Convert industry knowledge into:
• LinkedIn articles
• Opinion pieces
• Whitepapers
• Industry reports
• Research-based content
• Conference presentations
• Build the companys reputation as a trusted voice among HR and business leaders.

LinkedIn & Social Media Strategy

• Own LinkedIn content strategy for company pages and leadership profiles.
• Create engaging:
• Posts
• Carousels
• Short videos
• Industry commentary
• Customer stories
• Understand what makes B2B content generate meaningful conversations.

Website & SEO Content

• Create and manage:
• Website copy
• Blogs
• Case studies
• Landing pages
• Industry guides
• Work with SEO teams to improve organic visibility for relevant keywords.

Customer & Sales Enablement Content

Create content that supports sales teams:

• Customer case studies
• Pitch decks
• Solution briefs
• Industry-specific presentations
• Email campaigns
• Proposal content

Research & Insights

• Analyze hiring trends, fraud patterns, HR challenges, and industry developments.
• Create original reports and insights using company data and market research.
• Translate complex information into simple, engaging stories.

Required Skills

Must Have

• Excellent written and verbal communication skills.
• Strong storytelling ability.
• Ability to simplify complex business concepts.
• Experience creating content for senior decision-makers.
• Strong understanding of LinkedIn as a B2B platform.
• Ability to create content calendars and manage campaigns.
• Strong research skills.
• Ability to independently own content strategy.