AVP - Strategy & Planning

Job Summary

The AVP of Account Planning will work closely with clients, account management teams, and creative departments to drive insights, uncover market opportunities, and contribute to the overall success of our clients advertising campaigns.

Location

Gurgaon

Responsibilities

• Strategic Leadership Planning: Setting strategic goals and ensuring alignment with overall agency objectives.
• Strategic Leadership Planning: Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall strategic direction.
• Strategic Leadership Planning: Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.
• Campaign Development: Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
• Campaign Development: Ensure that strategic plans align with client objectives, target audience insights, and market trends.
• Data and Analytics: Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
• Data and Analytics: Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
• Client Collaboration Presentations: Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.
• Client Collaboration Presentations: Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
• Client Collaboration Presentations: Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients business goals.
• People Management: Partner and collaborate with other teams, including Creative, Account Management, and Media, to ensure seamless integration of strategic plans.

Skills and Competencies

• Data analytics
• Market research
• Consumer behavior
• Advertising trends
• Leadership
• People management
• Creative thinking
• Strategic thinking
• Executive-level presentation and communication

Qualifications

• Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 10+ years of experience in strategic planning within a mainline advertising agency.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.