Associate Product Marketing Manager, Direct-to-Consumer (DTC)

• Assess current competitor offerings & opportunities for differentiation
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Collaborate closely with engineering, marketing, and UW teams on the development, QA, and release of products
• Continuous analysis of the business.
• Lead tech integrations for launching and improving product
• Set up the customer journey and processes

In short, track and grow the web sales business through analytics, product feature changes and maintaining the health of the customer journeys through continuous improvements.

Required Skills:

• Strong analytical skills
• Collaborative attitude and good time management
• 3-5 yrs experience overseeing all elements of the product development lifecycle
• Experience in growing an online business from scratch will be preferred.