Assistant Manager - Sales (Nagpur)

I. JOB DETAILS

Job Title

Assistant Manager – Sales & Marketing  - Max Lab

Reporting Supervisor

Senior manager -  Sales & Marketing 

II. JOB PURPOSE 

Primary responsibility will be to promote and sell our company's diagnostic products and services to healthcare facilities, laboratories, and medical professionals. Position will play a critical role in driving revenue growth, expanding market share, and building strong customer relationships within your assigned territory.

IV. KEY PERFORMANCE INDICATORS

Core Responsibilities – 

1. Sales Generation: Proactively identify and pursue sales opportunities within your designated territory to achieve or exceed sales targets for diagnostic products and services.
2. Customer Relationship Management: Build and maintain strong relationships with key decision-makers, including laboratory managers, physicians, and healthcare administrators, to understand their needs and provide tailored solutions.
3. Product Promotion: Effectively communicate the features, benefits, and clinical value of our diagnostic products and services to healthcare professionals through product demonstrations, presentations, and educational seminars.
4. Market Analysis: Conduct market research and analysis to identify customer needs, market trends, and competitive dynamics, providing insights to inform sales strategies and tactics.
5. Pipeline Management: Manage sales pipelines and customer accounts using CRM software, tracking sales activities, leads, and opportunities to ensure timely follow-up and closure.
6. Training and Education: Provide training and support to healthcare professionals on the proper use of our diagnostic products, interpreting test results, and integrating them into clinical practice.

1. Collaboration: Work closely with cross-functional teams, including marketing, customer support, and technical services, to address customer needs, resolve issues, and drive customer satisfaction.
2. Compliance: Ensure compliance with company policies, industry regulations, and quality standards in all sales activities and interactions.

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables 

• Successful set-up of sales function – team, processes, within time and cost
• Revenue achievement and cost of sales management
• Quality of Systems Implementation – top quartile customer service scores

      Optimum resource utilization

V. JOB REQUIREMENTS 

Minimum Qualifications

B.sc/ MBA / Post graduate qualification in Sales & Marketing

Experience

3-5 Years (with preferable industry)

Technical Skills

• Thorough understanding of sales processes, incentive management and tools
•  Knowledge of compliance issues related to sales of services
• Ability to liaise with various stakeholders and BU for effective delivery of services
• Strong commercial inclination to manage tie-ups, vendors

Behavioural Skills

• Interpersonal Skills
• Time Management
•  Resourcefulness
•  Conflict Management 

Language Skills

English & Hindi

VI. KEY INTERACTIONS 

Key Internal Contacts

Key External Contacts

• Head Sales & sales team
• Business employees & Business Head
• Area Operations Managers & Team
• Directors/HOD’s/ Doctors

Non-Medical staff 

• Physicians
• Nursing Homes
• Hospitals 

Vendors