Job Title: Assistant General Manager - Marketing

Reporting to: CMD

Role Overview

The Assistant General Manager - Marketing (Pre-Sales) is responsible for leading strategic marketing initiatives, building strong brand positioning, and driving qualified lead generation for premium real estate projects. This role requires a blend of data-driven insights, creative branding, and people management capabilities to effectively execute 360-degree marketing campaigns that align with business goals. The AGM plays a pivotal role in collaborating with cross-functional teams and enhancing the company s visibility and conversion pipeline in a competitive real estate market.

Key Responsibilities

1. Market Intelligence & Research

Analyze real estate market trends, competitor movements, and customer preferences.
Translate research findings into actionable marketing strategies and business insights.
Identify new market opportunities and assess project potential through data mining and forecasting.

2. Branding & Positioning

Maintain and elevate premium brand identity across all platforms.
Define clear brand messaging, tone, and value proposition for each project.
Differentiate the brand in the luxury real estate segment through compelling storytelling and campaign narratives.

3. Marketing Strategy & Campaign Execution

Design and execute integrated marketing strategies across digital, print, OOH, and influencer channels.
Collaborate with creative agencies and media partners to ensure campaign consistency and innovation.
Optimize campaign performance based on lead quality, engagement, and ROI metrics.

4. Budgeting & ROI Monitoring

Plan and manage the annual marketing budget, ensuring effective utilization and cost control.
Monitor spending against KPIs and make timely adjustments to improve efficiency and impact.

5. Product Promotion & Lead Generation

Promote project-specific USPs through targeted marketing strategies.
Drive high-quality lead generation and nurturing funnels using CRM tools and automation.
Collaborate with the sales team to improve lead-to-booking conversion rates.

6. Customer Engagement & Experience

Enhance pre-sales customer experience through interactive digital content, events, and relationship management.
Implement surveys and feedback mechanisms to assess engagement levels and make improvements.

7. Analytics & Performance Measurement

Leverage tools such as Google Analytics, CRM dashboards, and campaign trackers to assess performance.
Generate periodic reports to present to senior management and refine marketing decisions.

8. Compliance & Crisis Management

Ensure marketing practices comply with RERA and other legal regulations.
Prepare contingency plans and lead marketing crisis communication if required.

9. Team Leadership

Guide, mentor, and develop the marketing team, ensuring clarity in roles and performance metrics.
Foster a creative, collaborative, and data-centric culture within the marketing function.

10. Cross-Functional Collaboration

Align marketing initiatives with sales, design, CRM, and customer service teams for seamless project execution.
Participate in cross-departmental strategy sessions and contribute marketing perspectives to decision-making.

Qualifications & Experience

Bachelor s degree in marketing / MBA, or a related field.
Minimum of 15 years of experience in real estate marketing or a related industry.
At least 3-5 years in a leadership or managerial capacity in marketing.

Technical Skills

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
CRM platforms (e.g., Salesforce, Zoho, HubSpot)
Digital marketing tools (e.g., Google Ads, Meta Business Suite, SEO/SEM)
Analytics platforms (e.g., Google Analytics, Tableau, Power BI)

Key Competencies

Technical Competencies

Market research & data analytics
Brand management & campaign planning
Digital and offline lead generation strategies
Budget forecasting & ROI analysis
CRM and marketing automation tools

Behavioural Competencies

Leadership & Team Management
Strategic Thinking & Innovation
Analytical Problem-Solving
Strong Communication & Presentation Skills
Customer-Centric Mindset
Ethical & Compliant Decision-Making

Job Summary

The AGM - Marketing (Pre-Sales) is a strategic leadership role responsible for elevating the company s brand presence, driving qualified leads, and enhancing marketing effectiveness across platforms. With a strong command over market dynamics and consumer behavior in real estate, the AGM ensures robust campaign execution, seamless coordination with internal teams, and meaningful engagement with prospects and stakeholders. The role contributes directly to the organization s sales success and long-term market leadership.

Assistant General Manager - Marketing

Job Description

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