Area Sales Manager

JOB SUMMARY:

• Lead and manage primary and secondary sales operations within the assigned territory.
• Drive revenue growth and profitability using optimal product mix with Distributors/trade processors/sub-dealers.
• Expand and strengthen the channel network to ensuring maximum reach and depth.
• Identify and implement new revenue opportunities to enhance profitability.
• Responsible for overall sales turnover, customer experience, and stakeholder relationships in the unit.
• Deliver on key performance indicators to build a preferred network of channel partners and enhance brand value.
• Maintain strong customer relationships at all levels to ensure customer experience for retention.
• Handle receivable management to ensure accuracy and timely recovery.
• Scout for opportunities to reach end consumers through cost-effective channels to increase business by driving secondary and tertiary sales
• Monitor market trends, customer preferences to support strategic planning and implement market insights
• Support brand-building initiatives and promotional activities to increase market visibility.
• Collaborate with internal teams to align sales strategies with broader business goals.