Area Sales Executive

Key Responsibilities

• Drive primary & secondary sales growth in the assigned territory
• Develop and appoint distributors, sub-stockists, and wholesalers
• Expand retail coverage and market penetration
• Ensure product availability, visibility, and merchandising across outlets
• Execute trade schemes and retailer engagement programs
• Track and analyze competitor activities (pricing, schemes, distribution)
• Build a strong distribution-led infrastructure for long-term growth

Eligibility Criteria

• 4-9 years of experience in FMCG Sales
• General Trade (GT) experience is mandatory
• Strong track record in distribution expansion and trade execution
• Graduate (MBA preferred)

Key Competencies

• Trade orientation & retail understanding
• Distribution network development
• Competitive market analysis
• Strong execution and ownership mindset
• Relationship management