AppsFlyer
Overview
AppsFlyer is a global marketing measurement leader. It provides attribution and marketing analytics, enabling marketers to measure their marketing campaigns and protect user privacy. Its platform helps businesses accurately attribute app installs and other marketing activities to specific sources, understand user behavior, and optimize their marketing spend. AppsFlyer offers solutions for mobile app marketing, web-to-app marketing, and multi-channel marketing.
About Us
AppsFlyer, founded in 2011, empowers marketers to make data-driven decisions through accurate, reliable, and privacy-centric measurement. As a leading marketing measurement platform, AppsFlyer serves thousands of global customers, including major brands, by providing innovative solutions that address the dynamic challenges of the marketing ecosystem. The company prioritizes data privacy and security, enabling marketers to adhere to regulations and safeguard user information. AppsFlyer's commitment to innovation ensures its solutions remain at the forefront of the industry, providing marketers with the tools they need to succeed in a rapidly evolving landscape. This dedication extends to developing cutting-edge technologies that not only measure marketing performance but also protect user privacy, reflecting AppsFlyer's core values. By focusing on these key principles, AppsFlyer continues to shape the future of marketing measurement, providing a trusted and secure platform for businesses worldwide. The platform's comprehensive suite of tools allows marketers to gain deep insights into their campaigns, optimize their strategies, and ultimately drive better results while maintaining the highest standards of data protection. AppsFlyer's ongoing investment in research and development ensures that its customers have access to the most advanced and reliable measurement solutions available. The company's global presence and commitment to customer success further solidify its position as a leader in the marketing technology industry, fostering long-term partnerships with businesses of all sizes.
Vision
To be the undisputed leader in marketing measurement and attribution, enabling marketers to achieve their full potential while respecting user privacy.
Mission
To empower marketers to make better decisions with accurate, reliable, and privacy-centric measurement.
Culture
AppsFlyer cultivates a culture centered on innovation, collaboration, and a strong customer focus, underpinned by transparency, accountability, and a commitment to excellence. The company champions diversity and inclusion, fostering a welcoming and supportive workplace where employees from diverse backgrounds can thrive. AppsFlyer is dedicated to employee growth, providing ample opportunities for professional development and career advancement within the organization. Recognizing the importance of personal well-being, they prioritize work-life balance and offer comprehensive benefits and perks designed to support their employees' overall health and happiness. This commitment extends to creating an environment where employees feel valued, respected, and empowered to contribute their best work. AppsFlyer believes that by investing in its employees, it can continue to drive innovation and deliver exceptional results for its customers. The company's values are deeply ingrained in its daily operations, shaping its interactions with both employees and clients. This holistic approach ensures a positive and productive work environment that fosters creativity and collaboration. AppsFlyer strives to be a leader in its industry, not only through technological advancements but also through its commitment to ethical business practices and a strong sense of social responsibility. By prioritizing its employees and fostering a culture of innovation, AppsFlyer aims to create a sustainable and successful future for both the company and its people.
Headquarters
Bangalore / Bengaluru
Specialties & Industries
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