AppNexus Technology
Overview
AppNexus was a global advertising technology company that provided a programmatic advertising platform. It enabled advertisers and publishers to buy and sell digital advertising space in real-time. The platform included a demand-side platform (DSP), a supply-side platform (SSP), and an ad exchange. AppNexus focused on providing transparency, control, and efficiency in the digital advertising ecosystem.
About Us
AppNexus, founded in 2007 with the mission of powering the open internet, rapidly emerged as a leading independent ad tech company, challenging industry giants like Google and Facebook. The company distinguished itself by prioritizing transparency and control for its clients, enabling precise management of advertising campaigns. In 2018, AppNexus was acquired by AT&T and subsequently integrated into Xandr, AT&T's advertising division. The robust AppNexus platform became the foundational core of Xandr's programmatic advertising capabilities, providing a technologically advanced and transparent solution for advertisers seeking greater control over their digital campaigns. This strategic acquisition allowed AT&T to significantly enhance Xandr's offerings and solidify its position in the competitive ad tech landscape, leveraging AppNexus's established reputation for innovation and client-centric solutions. The integration ensured the continuation of AppNexus's core values of transparency and control within the broader Xandr ecosystem, benefiting both existing AppNexus clients and new Xandr customers seeking advanced programmatic advertising solutions.
Headquarters
Noida
Specialties & Industries
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