App Marketing Associate/Manager

Create execute an overall growth strategy for the app for user acquisition retention depending on client requirements
Undertake Appstore Optimisation (ASO) including keywords, screenshots, preview video, reviews and everything else that impacts the appstore presence
Advertising on mobile app marketing channels with focus on Facebook Ads, Google Ads, Apple Search Ads and for optimizing campaigns to reach the target return on investment (ROI) and return on ad spends (ROAS)
Audit the app and suggest improvements in onboarding or monetisation strategy to improve in-app conversion rates
Make analytics and data driven decisions to optimize acquisition retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.)
Prepare and study weekly performance reports with all clients along with analysis of past performance and strategy going forward
Frequently communicate with clients to discuss updates and strategic discussions and ensure delivery of all project objectives

Required Skills Competencies
1 4 years relevant experience in digital/app marketing. Most importantly, you should have the willingness to learn. You will be trained for the role on the job and you would be expected to be a quick learner
A basic understanding of apps and the appstore ecosystem
An analytical bent of mind and data driven attitude. We are looking for someone who can crunch numbers and find answers and patterns. Hence, data analysis and comfort with numbers is an
important requirement for the job along with knowledge of using ExcelA holistic understanding of the appstore ecosystem

Exposure to or hands-on experience of Appstore Optimisation (ASO)
Hands on experience of working on Facebook ads and Google ads is a must
Familiarity with - Appstore Connect, Google Playstore, AppTweak/ Senor Tower, Firebase/ Branch/ MixPanel, Appsflyer/ TUNE etc.
A keen sense of design is essential. The incumbent should be able to visualize modern creative designs and get them executed by the in-house designers

Personality Skills you should possess
A passion for mobile apps and digital marketing is a must for the job
High level of ownership and a go-getter attitude. At Studio Mosaic, we encourage you to be an independent thinker and self-starter. We are looking for someone who is intrinsically motivated
Ability to manage and prioritize multiple projects is important. You should be able to multi-task and deliver under pressure with strict timelines
You will be a part of a team that prides itself on working with each other instead of vs each other.

We are looking to hire someone who is a team player and will add to the camaraderie and fun
Excellent verbal, written, and interpersonal skills. You will have to liase with partners and clients located in all over the world, primarily in USA, UK, Canada and Australi