Analyst - Data

A high-impact analytical role responsible for real-time optimisation of MATTER s digital and e-commerce funnels. Data Analytics is the core strength driving insights, decisions, and execution across personalisation, remarketing, nudges, performance marketing, SEO insights, and e-commerce optimisation.

1. Data Analytics (Core)

• Own MATTER s unified data pipeline (web, app, CRM, telematics, dealer systems).

• Build GA4, MoEngage, attribution and dashboard foundations.

• Monitor funnels in real time and trigger instant corrective actions.

2. Funnel Journey Analytics Rapid Execution

• Analyse AARRR funnel and behavioural journeys across segments and geographies.

• Identify friction, drop-offs, and conversion levers.

• Execute improvements immediately via journeys, retargeting, messaging and UX tweaks.

3. Segmentation Behaviour Intelligence

• Build demographic, psychographic, hyperlocal and behavioural micro-segments.

• Apply segmentation for precise targeting, personalisation and channel efficiency.

4. Personalisation, Automation AI Assist

• Run personalised journeys (WhatsApp, app, email, SMS, bots).

• Trigger real-time nudges based on behaviour and intent.

• Use AI to enhance content, creative options and workflow speed.

5. Remarketing, Performance Marketing SEO (Applied Skills)

• Use analytics to guide performance marketing, bidding, targeting and audience refinement.

• Provide SEO insights on behaviour, search patterns and landing-page performance.

• Build intelligent retargeting and drop-off nudging systems.

6. E-Commerce Performance (Core Output Area)

• Analyse optimise the digital purchase flow: product configurator finance checkout payment delivery readiness

• Reduce drop-offs and increase progression with real-time interventions.

• Run fast A/B tests and deploy tactical changes instantly.

• Improve KPIs: configurator use, finance initiation, checkout completion payment success.

7. Creative Campaign Intelligence

• Analyse CAC, ROI, CTR, CVR attribution across channels.

• Share crisp creative insights and deploy new variants quickly.

8. Forecasting Demand Insights

• Build short-cycle forecasts for test rides, bookings and sales.

• Identify hyperlocal demand shifts and recommend rapid actions.

9. Experience Index Advocacy Matrix

• Use feedback, telematics and sentiment signals to trigger real-time retention referral actions.

10. Always-On Optimisation (Primary Mandate)

• Continuous monitoring instant insight immediate execution measurable uplift.

Core Strength: Data Analytics

• SQL, Python (analytics), Advance Excel

• Funnel analysis, cohorts, segmentation, behavioural interpretation

• Dashboarding: Power BI / Tableau / Zoho (must) / Moengage (must)

• Strong insight-to-execution capability

• Experience with GA4, MoEngage, app analytics, CRM data, and offline-to-online data stitching.

Applied Marketing Skills

• Understanding of performance marketing, SEO behaviour insights, remarketing flows, nudges

• Ability to work across marketing, growth, sales and product teams

Education Experience

• Bachelor degree in Marketing/Data Analysis or equivalent discipline.

• 3-5 years of experience in Data Analysis/Growth Data Analysis

• You are satisfied with where you are in life and do not want to push to learn/grow further.

• You believe that the best products are built by following your instincts instead of listening to users.

• You are more concerned about short-term payoffs than long-term payoffs.

• You are fundamentally risk averse.

• You like working in an extremely structured environment or being explicitly told what to do at every step.

At Matter Motors, we are committed to creating a supportive, inclusive, and engaging work environment. Here is what you can expect as part of our team:

• Competitive Compensation

• Flexible work hours

• Relocation Assistance

• Health Insurance and Wellness Program

• Opportunities for continuous learning

• Inclusive culture that celebrates diversity of background, thought, and experience

• Safe and respectful workplace, driven by our core values

• Open-door leadership and transparent communication culture