Amazon - Manager - Marketing (3-4 yrs)

Role: Program Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs - Hub and AmFlex

Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.

Key job responsibilities:

Performance Marketing Strategy & Execution:

- Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition.

- Develop and execute comprehensive performance marketing campaigns across multiple digital channels.

- Drive continuous improvement in lead generation quality, volume, and cost-efficiency.

- Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities.

Paid Search & SEM Management:

- Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy.

- Analyze search performance data to identify opportunities and drive ROI improvements.

- Collaborate with agencies and internal teams to scale paid search programs effectively.

SEO & Organic Growth:

- Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic.

- Conduct keyword research and competitive analysis to inform content and technical SEO strategies.

- Partner with web development teams to implement SEO best practices and technical improvements.

Social Media Marketing:

- Develop and execute social media marketing strategies across relevant platforms.

- Optimize social campaigns for lead generation and conversion.

- Test and iterate on creative, messaging, and targeting approaches.

Analytics & Optimization:

- Build robust measurement frameworks to track campaign performance and attribution.

- Conduct A/B testing and multivariate experiments to optimize conversion rates.

- Deliver regular reporting and insights to leadership on marketing performance and trends.

Cross-Functional Leadership:

- Partner with product, operations, and analytics teams to align marketing efforts with business goals.

- Manage relationships with external vendors, agencies, and technology partners.

- Drive alignment across stakeholders on priorities, timelines, and resource allocation.

Basic Qualifications:

- 5+ years of professional non-internship marketing experience.

- Experience using data and metrics to drive improvements.

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

- Experience building, executing and scaling cross-functional marketing programs.

- Experience with marketing strategies in online and mobile channels.

- Experience creating brand marketing content.

Preferred Qualifications:

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.

- Experience producing marketing promotional material for Owned & Operated channels.