Alliance & Marketing Manager

As an Alliance & Marketing Manager with us, you will focus on building strong alliances with partners, enhancing brand visibility, and executing impactful marketing campaigns to support business growth.

Key Responsibilities

• Develop and manage strategic alliances and partnerships with technology vendors, distributors, and channel partners
• Plan and execute marketing strategies to promote cybersecurity solutions and services
• Manage and grow the company s social media presence across platforms (LinkedIn, Twitter, etc.)
• Design and implement digital marketing campaigns, including email marketing, SEO, and paid campaigns
• Plan and coordinate events, webinars, and industry engagements
• Create, curate, and publish high-quality content (blogs, case studies, brochures, social media posts)
• Collaborate with sales and leadership teams to align marketing with revenue goals
• Track, analyze, and report on marketing performance metrics and campaign effectiveness

Required Skills & Experience

Minimum 7+ years of experience in alliance management and marketing

Strong background in cybersecurity, information security, or network security industry preferred

Proven expertise in:

• Social media management
• Digital marketing
• Event management
• Content creation and publishing

Excellent communication, presentation, and stakeholder management skills

Strong analytical mindset with experience in campaign performance tracking

Ability to manage multiple projects in a fast-paced environment

Good to have:

Experience working with OEMs, channel partners, and alliance ecosystems

Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)

Understanding of cybersecurity market trends and solutions

Educational Qualifications

Bachelor s/Master s degree in Marketing, Business Administration, Communications, or related field

Certifications in Digital Marketing or relevant cybersecurity domains will be an added advantage

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.