AI -Song - CDP-Consultant

Entity: - Accenture Strategy Consulting

Team: - Strategy Consulting Global Network

Practice: - Marketing Analytics

Title: - Consultant Marketing Customer Data Platforms

Job location: - Mumbai, Pune, Kolkata, Hyderabad, Bengaluru, Gurgaon

About SC - Global Network (GN) : - Accenture GN s Data AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling to outperform the competition.

WHAT S IN IT FOR YOU

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools/Agentic AI systems, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

A Consultant for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. As part of that, we are seeking a highly skilled Consultant/Manager/Analyst to architect, build, and operationalize custom Customer Data Platforms (CDPs), Agentic AI systems and marketing data solutions on the Google Cloud Platform (GCP). You will be at the intersection of data engineering, MLOps, and marketing technology, building the foundational infrastructure that enables our clients to understand their customers, predict their needs, and deliver personalized experiences at scale.

Key Duties and Responsibilities: (RTCDP)

Be a platform expert in Adobe RTCDP (Adobe Real time CDP). Developer level expertise on Adobe RTCDP (Adobe Experience Platform) is a must with other CDP platforms like Lytics, Segment, Amperity, Tealium, Treasure Data etc. including custom build CDPs as an added advantage

Deep developer level expertise for real time event tracking for web analytics e.g., Google Tag Manager, Adobe Launch, Adobe Web SDK, etc.

Provide deep domain expertise in our client s business and broad knowledge of digital marketing together with a Marketing Strategist industry

Deep expert level knowledge of reporting tools like GA360/GA4, Adobe Analytics, Customer Journey Analytics

Deep expert level knowledge of paid media destinations - Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.

Deep developer expertise for Journey Orchestration and Personalization tools like Adobe Target, Adobe Campaign, Adobe Journey Optimizer

Assess and audit the current state of a client s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.

Conduct stakeholder interviews and gather business requirements

Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution

Prioritize CDP use cases together with the client.

Create a strategic CDP roadmap focused on data driven marketing activation.

Work with the Solution Architect to strategize, architect, and document a scalable CDP/Martech implementation, tailored to the client s needs. Able to integrate multiple Martech tools.

Ensure analytics are consistently implemented across digital properties. Diagnose and troubleshoot analytics/Martech implementation and platform configuration issues. Perform end-to-end QA testing for integrations.

Coordinate with website developers for Analytics integration, datalayer implementation, Martech tools integration

Design and Implement Adobe Stack Martech tools like Adobe Target, Adobe Campaign, Adobe Journey Optimizer, Adobe Launch, Adobe Web SDK, Adobe Analytics, Customer Journey Analytics

Deep domain expertise in Tag Management, Journey Orchestration, Campaign Management, A/B Testing

Perform technical analysis design for Martech related initiatives. Define requirements for Martech implementation/reporting dashboard.

Other roles and responsibilities

Business intelligence expertise for insights, actionable recommendations.

Project management expertise for sprint planning

Provide hands-on support and platform training for our clients.

Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.

Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.

Who are we looking for

B Tech/M Tech from reputed engineering colleges

Masters/M Tech in Computer Science

Master degree in Statistics/Econometrics/ Economics from reputed institute

M.Phil/Ph.D in Statistics/Econometrics or related field

3+ years of hands-on experience in data engineering or software engineering with a data focus.

At least 2+ years of demonstrable experience building and managing data solutions on a major cloud platform (GCP is strongly preferred; AWS/Azure experience is valuable)

At least 2+ years of relevant work experience in marketing, consulting, or analytics

Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA)

Experience with analytics tools like Google Analytics or Adobe Analytics or Adobe Customer Journey Analytics is a plus.

Developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is plus

Strong understanding of implementation of consent management platforms e.g. Sourcepoint, OneTrust on digital assets

Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration

Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement

Strong experience in ETL, data aggregation and transformation using SQL is a must

Experience in mobile analytics implementations is a nice to have

Good to have programming experience in PySpark, Python, Shell Scripts.

RDBMS, TSQL, NoSQL experience is a plus

Manage large volumes of structured and unstructured data, extract clean data to make it amenable for analysis.

Experience in deployment and operationalizing the code is an added advantage.

Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.

Proficient in Excel, MS word, PowerPoint, etc

RTCDP (specific skills)

At least 2+ years of relevant work experience of implementing CDP solutions with deep understanding of identity resolution methods with minimum 1 year in Adobe RTCDP

At least 2+ years of relevant work experience in marketing, consulting, or analytics

At least 2+ years of experience working in an agency environment

At least 2 years of experience working as Subject matter expert in Adobe Marketing Cloud Stack

Experience with A/B testing tools like Adobe Target is a plus.

Experience with Campaign Management tools like Adobe Journey Optimizer or/and Adobe Campaign is a plus.