Adobe WED SDK

• 5+ years of hands-on experience in digital analytics implementation.
• AEP Knowledge: Working knowledge of Adobe Experience Platform (AEP), including XDM schema design and Datastreams configuration from a Web SDK point of view.
• Marketing Pixels: Experience implementing third-party marketing pixels (Google Ads, Facebook/Meta, LinkedIn, etc.) via Tag Management Systems.
• Cookie Consent Tools: Experience implementing and managing consent management platforms (CMP) like OneTrust, TrustArc, or Adobe Consent Extension.
• Troubleshooting & Debugging: Expert-level knowledge of browser developer tools, Adobe Experience Platform Debugger, and Assurance (formerly Project Griffon).
• Analysis Workspace: Ability to validate implementations using Analysis Workspace to ensure data accuracy.

Good to Have / Advantageous Skills

• Adobe Target: Its an advantage to have experience implementing Adobe Target for A/B testing and personalization, specifically using Web SDK.
• Customer Journey Analytics (CJA): Familiarity with CJA data views and cross-channel data ingestion.
• Mobile SDK: Experience with Adobe Analytics implementation in native mobile apps (iOS/Android).

Key Responsibilities

• Implementation Strategy: Translate business requirements into technical solution design documents (SDR) and implement tracking across web platforms.
• Web SDK Migration: Lead the migration from AppMeasurement.js to Adobe Web SDK (Alloy.js).
• Tag Management: Maintain the tagging architecture via Adobe Launch, ensuring high performance and data accuracy.
• Data Quality Assurance: Perform rigorous QA of data ingestion, schema validation, and mapping to ensure data integrity.
• Collaboration: Partner with frontend developers to standardize data layers and ensure seamless tracking.