Job Description
Job Summary :
We are looking for a skilled Adobe Launch & Adobe Analytics Specialist to manage and optimize digital tracking, tagging, and analytics implementation. The ideal candidate will have strong hands-on experience with Adobe Experience Platform Launch and Adobe Analytics, enabling data-driven insights and enhancing digital experiences.
Key Responsibilities :
- Implement and manage tags using Adobe Experience Platform Launch (Adobe Launch)
- Configure and maintain tracking solutions in Adobe Analytics
- Design and validate data layer architecture for accurate tracking
- Develop and deploy rules, extensions, and data elements in Launch
- Create and manage reports, dashboards, and segments in Adobe Analytics
- Collaborate with marketing, product, and development teams
- Perform debugging using tools like browser dev tools, Adobe debugger
- Ensure data accuracy, governance, and compliance (GDPR, etc.)
- Analyze user behavior and provide actionable insights
Required Skills & Qualifications :
- 7 years of experience in digital analytics implementation
- Strong hands-on experience with :
- Adobe Launch (Tag Management)
- Adobe Analytics (Reports & Workspace)
Good understanding of :
- JavaScript, HTML, CSS
- Data Layer concepts
- Experience with debugging tools (Adobe Experience Cloud Debugger, Chrome DevTools)
- Knowledge of web technologies and tracking methodologies
- Experience with Google Tag Manager is a plus
- Familiarity with APIs and data integrations
Preferred Qualifications :
- Experience with Adobe Experience Platform
- Exposure to A/B testing tools (Adobe Target, Optimizely)
- Understanding of customer journey analytics
Key Competencies :
- Strong analytical and problem-solving skills
- Attention to detail and data accuracy
- Good communication and stakeholder management
- Ability to work in Agile environments