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Adobe Analytics / Google Analytics with Tag Management

Cognizant
Posted on
Cognizant logo

Experience
4 - 9 yrs
Job Location
Chennai, India
Vacancy
1
Designation
Analytics Specialist
Job Type
ONSITE

Job Description

Role: Adobe / Google Analytics Location : Pan India Experience: 4+ to 9 Years Notice Period : Immediate to 90 days Mode of Interview : In Person Interview (Coimbatore location)  

1.Digital Analytics Solutions:

  • Universal Analytics (UA)
  • Google Analytics 3 implementation (GA3)
  • Google Analytics 4 implementation (GA4) & Google Analytics Reporting
  • Adobe Analytics implementation & Adobe Analytics reporting
  • Firebase Analytics implementation
  • Mobile Appmeasurement using GA4, Adobe Analytics (iOS and Android)
  • Adobe Web SDK implementation or AEPWeb SDK implementation
  • Adobe Target implementation or any other personalization solutions (A/B Test, Multivariate Test, Recommendations, Behavioural Targeting etc.)
  • Adobe Audience Manager implementation (Data Management Platform)
  • Adobe Campaign Manager

 2.Tag Management Solutions:

  • Adobe Tag Manager
  • Dynamic Tag Manager
  • Google Tag Manager
  • Adobe Launch
  • TealiumiQ
  • Ensighten
  • Signal

 3.Customer Data Platforms:

  • Tealium Eventstream and Tealium Audiencestream or Tealium CDP
  • Adobe Experience Platform (CDP)
  • Salesforce Data Cloud (CDP)
  • mParticle CDP
  • Segment CDP
  • TeasureData CDP
  • Lytics CDP
  • ActioniQ CDP

 

  • Data Aggregation using CDP
  • Schema Building using CDP
  • Orchestration & Activation using CDP
  • Measurement using CDP
  • Data Science & Modeling using CDP
  • CDP Technology Evaluation

 4.Technical Skills:

  • JavaScript (Must have)
  • jQuery (Must have)
  • Object Oriented Programming Language – OOPS (Must have)
  • AngularJS (Nice to have)
  • ReactJS (Nice to have)
  • C, C++, Java (Nice to have)
  • SQL (Nice to have)

 Data Collection / Implementation Services

  • Web and Mobile App digital analytics Implementation
  • Data layer design & implementation (Customer-driven data layer, Event-driven data layer, Tealium UDO
  • Analytics & 3rd Party media tags QA validation & ongoing support
  • Digital Analytics Audit & Tag Management Audit
  • Adobe Analytics & Google Analytics Set up & Configuration
  • Tag Management Implementation & ongoing support
  • Google Analytics for Firebase
  • Adobe Analytics Mobile App SDK v5 (AEP SDK)
  • Server-side Tag Management implementation
  • Adobe Analytics & Google APIs: Classification, Data Insertion, Data Import API

 Data Extraction & Integration Services

  • Adobe Analytics Data Warehouse, Clickstream data feeds
  • Google Marketing Platform integrations: Campaign Manager, Search Ads 360, Display & Video 360, Google Ads, Google Optimize
  • Adobe Analytics Experience Cloud integrations: AAM, AT, Ad Cloud, Campaign
  • Adobe Experience Platform
  • Moving user level data into Google BigQuery
  • Adobe Analytics Reporting API & Google Analytics Reporting API

 Reporting & Insights Services

  • Custom Reports and Dashboards
  • Advanced Excel Dashboard Report by Adobe Report Builder
  • Strategic Projects & Executive Level Insights
  • Adobe Analytics Workspace Visualization Reports
  • Monthly / Quarterly / Yearly Business reviews
  • Google Analytics Analysis Hub & Data Studio reports
  • Ad Hoc analyses & recommendations
  • Google Analytics spreadsheet add-on

 Custom Products & API Services

  • Tags Extension Development
  • Adobe Experience Platform & Adobe IO
  • Google Tag Manager API & Google Analytics API
  • Custom 3rd Party Tool API Development using Adobe/Google

No Referrers Available

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